Instagram Stories Highlights are made up of Stories that you can curate under specific themes. And how can you elevate your brand’s Instagram stories using GIFs? We’ll give you all the information you need to share GIFs with your Instagram followers as video posts and stories. Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... 11 Side Hustle Ideas You Can Start Right Now. We came up with the idea to create a series of Instagram Stories GIFs to help businesses drive traffic and sales through stories, with fun stickers like “swipe up,” “shop now,” “new post”, etc. Once you’ve saved your new image, you can choose to use it in a collection for the creation of a new GIF. This can be video or images that you plan to convert into GIFs. The good news is, it’s super easy to do, and we’ll show you the exact steps in this post. Step two: Set the animation speed, duration and start points of your GIF. These are then converted into GIFs. If you’re looking for a fast way to remove the backgrounds from your videos, we recommend heading over to Fiverr and running a quick search for a video editor. From there, you can search and add your favorite GIFs. Follow the steps and convert it to a GIF. This way you’ll be able to track how successful your GIFs are, at driving engagement for a specific campaign. The GIF is able to be resized by pinching or expanding the screen, to ensure the entire GIF is visible in the vertical format of Instagram Stories. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! GIFs open up a whole new world of opportunities for brand and branding. Launch the Instagram app and tap the plus icon at the bottom to add a new post. You should see a message on the following page that Giphy has received your application and that they’ll be in contact shortly. To highlight your text as people scroll through your stories, add catchy stickers that make viewers pay attention to the exact elements you don’t want them to miss. Here’s how to set up your GIFs in your Giphy account: When it comes to tags, here are tips on how to best use them: Now that you’ve created you GIFs/stickers, it’s time to put them to work! Instagram users, rejoice: A new function is now available on Instagram Stories that will make your posts way more dynamic. The creator would have used a GIF creation tool to convert the file type from video to a GIF. Wondering how you can use custom Instagram Stories GIFs? Instagram users, rejoice: A new function is now available on Instagram Stories that will make your posts way more dynamic. Once your edited image is available, you have the option of downloading it in various sizes. Our images came out looking professional and had smooth edges - something that can take a while to achieve when using professional photo editing software. Firstly, you need to sign up for a Giphy account. And with their unique ability to capture the mood of the moment, brands have turned to them to create more personalised posts and content in Instagram stories. Setting up a Giphy account isn’t complex, but it can take up to a week to have your account approved. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Once you have selected it, the GIF will automatically be added to your Instagram Story. 2. To learn all about how to work with Giphy artists, go here. Giphy’s gone the extra mile to ensure that its users are able to collaborate as easily as possible by providing basic guidelines on how to hire a Giphy artist. When you’re designing your Stories, you can adjust the elements you’re adding as much as you like. In the matter of a week, they’ve already earned over 16 million views from people using them in their posts, proving that making your own Instagram Stories GIFs could actually be a great strategy for your business. Because [they’re] shared at a fairly small size, it’s important to keep them visually sharp and well defined.”. They can be used to showcase your products, share tutorial content or create trailers for your account. Creating GIFs is a simple enough process and there are several free online platforms you can use. Doing so will save you loads of time, especially if you don’t have access to an in-house graphics designer or videographer, and you’re working with a tight budget. Once you have your content, you’ll upload it to your platform of choice. Giphy powers all Instagram Stories GIFs and the process is simple enough. If you’re planning a special launch, you might want to upload them in advance, we found that our GIFs took about a week for all of them to show up under the search term “Later” on Instagram. Just take a cue from Girlboss, who created their own for their conference, Girlboss Rally: Also, don’t forget to spread the word about your new stickers! Stickers work really well when they are incorporated into content. Preview your creation and make tweaks to perfect it. Tip #3. How to add a GIF to your Instagram story. Subscribe to our newsletter and get social media resources send to your inbox. It also gives you the feature to search for the desired GIF’s. GIFs are a perfect way to add some creative graphics since they're easy to create (we promise you'll get the hang of it in no time) and you can even incorporate your GIF creating knowledge that you gain from this post to change up your Instagram Story graphics. All you have to do is search “Later” when you’re adding a GIF, and you’ll find them all there! Here’s how you can create Instagram Stories GIFs for your brand: STEP 1: BECOME A VERIFIED BRAND ON GIPHY. They are: This type of GIF is created using 2 or more images. The reason why you can’t just post a freshly exported GIF from Procreate to Instagram is because Instagram does not support GIF files in the Feed or in Stories, and instead treats them like a static image. Depending on the free GIF maker you are using, you may be presented with more options. Open your Instagram profile and choose/take a photo. Add Your Link in Bio & Drive Traffic from Instagram. This one is a simple trick that I hadn't discovered until recently. To learn all about how to work with Giphy artists. : when your account is approved, you can also have Giphy artists create unique GIFs for your brand. Our images came out looking professional and had smooth edges - something that can take a while to achieve when using professional photo editing software. But there’s more to how successful GIFs can be. Using AI, Remove.bg is able to remove the backgrounds of images in a few clicks. Click on the GIF of your choice and continue to post your Instagram story as you normally would. Set the order in which your stickers appear on your Giphy page. If you want, you can add a filter to the video, then you can type in a caption. : Locate your content. 2. Giphy’s gone the extra mile to ensure that its users are able to collaborate as easily as possible by providing basic guidelines on how to hire a Giphy artist. Converting GIFs Into A Video Format. Method 1: Using the Giphy App to Upload GIFs to Instagram. Clicking that will show you ample options, locate and click on GIF button. For example, since a ton of people like to post on Instagram Stories while watching The Bachelorette, ABC created a series of branded GIFs featuring their star, Becca. - this is for any company, recording artist, actor or public figure that has created content they own. Once you tap on the Instagram button, it will automatically open Instagram. Depending on the free GIF maker you are using, you may be presented with more options. There’s the branded logo, but there’s also her signature catch phrases and various facial reactions. This can be a video URL or a collection of images. Animated GIFs with backgrounds are relatively easy to create. “Also, since stickers have transparent backgrounds, they can “interact” with things…design stickers that can *peek* around things,” Giphy says. And voilà, your GIF stickers are all ready to go! Creating animated GIFs without a background requires a little more effort than standard GIFs. The first thing you will need to do is create a Giphy brand channel and apply to get it verified. It may seem like a lot, but the goal is to generate brand awareness and the only way you can do so is by ensuring that people can find your GIFs. Stickers must be exported with at least 20% transparent pixels, no white or opaque color backgrounds. Step four: Once you’ve completed the edits and customisation you need, save your new GIF to your computer. STEP ONE. These are then converted into GIFs. Now click on the Stickers button, and in the search option, search for your Giphy.com account name. Looking for a free online GIF tool? This is a super fun video for you today - how to create your own custom gifs & add them to Instagram stories (the easy way!). The good news is that this process is pretty quick, but the bad news is that because of the verification restriction, small businesses may not get approved. At present, Giphy is the only third-party GIF partner that Instagram uses. They’re catchy, timely, and appropriate for almost every occasion. : animated GIFs come in two versions, those with backgrounds and those without. We’re not entirely sure, but we suspect that has something to do with the sheer volume of requests Giphy receives from people and brands looking to get their GIFs onto their platform. Giphy powers all Instagram Stories GIFs and the process is simple … You ultimately will need to create a Branded Channel, but there are a few details to address if you are an artist. GIFs are really fun way to create a cohesive brand experience through Instagram stories. Beyond just being a ton of fun, businesses can also use Instagram Stories GIFs to draw attention to important elements in your Instagram Stories, like a call-to-action or the swipe-up button . to create excitement around your brand, products and services. GIFs on Instagram Stories are seriously trending, but did you know that you can create Instagram Stories GIFs for your brand, too? Once you’re done, you can proceed and create your GIF. GIFs are and always will be an internet favourite. This method won’t differ much from the first one but it’s an important … It just creates good karma. To do so: From the top right corner of the screen locate the square smiley icon and tap on it. Next, click on “Open” or select the image and watch Remove.bg do the rest. Giphy covers those details. With the right collection of GIFs, you’ll be able to generate brand awareness and drive the kind of engagement your business needs to usher your audience along your buyer’s journey. You can add a GIF to your Instagram Story using the platform GIPHY — which hosts a vast supply of GIFs within Instagram. Enlarge the GIF Until it Covers the Screen. Canva. For our example, we’re using two royalty free images downloaded from Pixabay. - these are for artists who want to distribute GIFs. Creating a standard image GIF Step one:. When you’re creating your GIFs for Instagram, it’s helpful to know the above, especially if you plan to create more than one GIF type as part of a campaign in your Instagram stories. How to create custom GIFs in Instagram Stories. Starting today, you can add GIFs to your Story… You just have to upload those GIFs to your own channel. But…not many brands have made the leap to create their own. Your brief will serve as an invaluable guide as you develop your collection of GIFs. 1. Within Instagram, open your stories, and choose the content you’ll be … Also, according to Giphy, they don’t allow artists to upload commercial work for brands (including GIFs) to their own profiles, so if you want to create your own Instagram Stories GIFs, really your only option is to apply for review. Before we get into steps for creating your GIFs, here’s what you should have to get started: There are typically four steps to creating your GIFs on most online platforms. What is a sticker? How to Remove Backgrounds From Images With Remove.bg. Your new GIF may need a little editing and this is where the customisation features mentioned above come in handy. Head over to your GIF tool of choice and upload your video. Then tap Next. Once you’ve selected the images, click on “Upload and make a GIF!”. Unlike Instagram Stories, these highlights stick around and live on your Instagram profile. You don’t need a big TV show budget to create a viral moment on Instagram. var script = document.createElement('script'); Log on to your Instagram account, and select the image you are going to use for your story. Be prepared with a solid brief and objectives. The animated GIF with a background: animated GIFs with backgrounds are usually created from videos, but can be created by animators. Changing the size and direction of your GIFs on Instagram Stories are a great way to add some creativity to your content. Creating your Giphy account and getting verified. Starting today, you can add GIFs to your Story… Apr 11, 2020 - Explore Nuramira safia's board "Gif instagram" on Pinterest. You can do this using an online image editing tool. Click the Upload button to complete the process. How to Create Instagram Stories GIFs: #1: Become a Verified Brand on Giphy. Use an animated image as your post's background. “A good sticker is simple, eye-catching, and fun. To work around this, you must first convert your GIF to a video file. How to Animate Text on Instagram Story: A Short Guide 1. animated GIFs with backgrounds are usually created from videos, but can be created by animators. We were also pleasantly surprised by the accuracy of the editing. This can be a video URL or a collection of images. That being said, once you’ve been verified, you’re totally allowed to work with Giphy artists to create Instagram GIF stickers for your brand! It’s time to take your stories seriously – watch our free Instagram Stories for Business course today! : Once you’ve completed the edits and customisation you need, save your new GIF to your computer. Take a photo or add it from your gallery. Unlike regular GIFs, GIF stickers are animated GIFs laid on a transparent background or layer (alpha channel). 3 Ways to Create and Add Your Own GIF Stickers on Instagram Stories I'm going to start with the simplest method that involves the least amount of “work” to add your own Stickers on Instagram Stories right down to the option that involves a little more work but also gives you the most options. See more ideas about gif instagram, instagram editing, insta photo ideas. Influencer Marketing Hub » Influencer Marketing » How to Create Instagram Stories GIFs for Your Brand. Here’s how you can create Instagram Stories GIFs for your brand: STEP 1: BECOME A VERIFIED BRAND ON GIPHY. If you set your account to public, people will be able to search for your brand and see info about you, including your name, website, an about you section, and links to your social profiles. Also, once an artist has produced your GIFs, tagging the artist is also recommended. For example, you can resize a GIF to get a miniature version or a version that stretches across the entire screen, you can rotate them, etc. If you’re looking … Your followers get to see a well-placed and relevant sticker that can elevate an otherwise plane image. Install and open Filmora on your computer. As animated GIFs are created from videos, unless you’re familiar with video editing software, removing the background from a video can be a little challenging and even daunting. In the example of Homer Simpson backing into the hedge, this GIF is based on a clip from the Simpsons. Don’t worry, it’s actually really simple!. Now it separates artists seeking to promote their work and companies that want to distribute brand-related content. How does the Instagram algorithm actually work? Tags are to be separated by commas and you can create tags that are applied to all stickers. Once the GIF is complete, it will show one frame after the other to create an animated effect. There is no maximum file size, our server will automatically resize the sticker on upload. On Giphy.com, click on any GIF and select the Instagram share button, then enter your email address. From your Instagram Story, tap on Create. As with all marketing endeavours, only what’s tracked gets measured. This should pull up one or more of your GIFs. animated GIFs without backgrounds are also created from videos or animations that have been converted into GIFs, but their backgrounds have been stripped or made transparent. While you don’t have to be a Giphy account holder to create GIFs using Giphy, they recommend that you create an account to keep all of your GIFs in one place for better management. Fortunately, Giphy is seamlessly integrated into Instagram, making the process quick and easy. It just creates good karma. Use tags that describe the colors used in the sticker or other themes associated with the sticker. You are here: Switching-up your content from images to text can be super-useful, especially if you need to communicate specific dates and times for events and activities you want your audience to be aware of. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) You can follow his day-to-day on Instagram @benjaminchacs. }; Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. To create a brand channel, simply open Giphy, click on “Log In” in the top right corner of the homepage, and then select “Join Giphy” on the following page. Once you’ve received your video without the background, you’re ready to create your new animated GIF. Choose Any GIF on Your Instagram Story. Instagram stories feature is used daily by more than 500 million users. With your new GIF in hand, your next step is to make it available online and through Instagram. Learn how to post a GIF on Instagram to share it on your profile, add some fun GIF stickers to your Instagram story, or create your own animations using the Boomerang app by Instagram. Your new GIF may need a little editing and this is where the customisation features mentioned above come in handy. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Also, once an artist has produced your GIFs, tagging the artist is also recommended. Set the animation speed, duration and start points of your GIF. Brand accounts on Giphy come with an analytics dashboard with all kinds of stats on the GIFs you create, which is really helpful for measuring the impact of your Instagram Stories strategy as well as how popular your GIF stickers are. Click on the purple box with the Instagram symbol in the sharing options so that Giphy will attempt to open your Instagram app. Categorically, there are two types of GIFs. Giphy / Nicole Nguyen / BuzzFeed News Then, you'll get an.mp4 movie file in your inbox. Here’s how to create Instagram Stories GIFs for your brand in 3 easy steps: There a lot of creative ways to use Instagram Stories GIFs, and businesses are quickly jumping on this hot new Instagram trend. According to Giphy, the most popular searches across their API are love, happy, heart, dance, cat, sad, dog, cry, birthday, kiss, party, lol, and food. As you work your GIFs and stickers into you campaigns, get creative to grab your audience’s attention using the tips above. . From within your Giphy account, choose your new stickers that you’d like to upload. This will let you add GIF’s to Instagram Stories. If you’re hosting a live event, that’s the perfect opportunity to encourage sharing and build brand awareness. creative ways to use Instagram Stories GIFs, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts, Upload your stickers as GIF files (APNG files are currently not supported). document.body.appendChild(script); Once you’ve uploaded your GIF stickers to Giphy, they should be available when someone searches for the tags you use, or from your brand profile on Giphy! Each sticker should have at least 5-10 relevant tags, and it’s especially important to tag your stickers with your brand to make them easy to find! You should consider these terms when creating and tagging your stickers to make sure they appear in the results for the most popular searches. This will let you add GIF’s to Instagram Stories. Add the GIF as a post to your Feed. Here are 3 tips on how to use you new stickers to create engaging Instagram stories: Smart marketers know that an easy way to get an audience to act is to tell them what to do next. Posting stories on Instagram is more like fun than work, and adding animated GIF stickers to make your stories stand out, really is as simple as we’ve shown here. GIFs on Instagram Stories are seriously trending, but did you know that you can create Instagram Stories GIFs for your brand, too? SET UP A GIPHY CHANNEL. Step one: Locate your content. Open the Instagram app on your iPhone or Android. The short answer: it depends on... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! There are so many options for adding animation, and we'll only cover a few of them in the class. When designing GIFs for Instagram Stories, it’s important to think about how users are most likely to use them: in what ways will your GIFs add to or enhance people’s Instagram Stories? Select the GIF … if (window.convertflow == undefined) { Your new GIF … Yeah, it’s time to add GIF to your Instagram Story on your Android device. This is where you need to pay attention: in order for your GIFs to appear on Instagram Stories, they must be uploaded as a sticker and not as a regular GIF. It’s easier than you might think and it’s a great way to increase brand awareness and create consistency with posts. In this example, we’re using EZGIF.com. Pro tip: artist work for a fee and to get the best out of them be sure to offer them a rate that’s fair. Using it, you can create a new GIF with your smartphone feature or apps that you can download from markets and save it to your phone and share it. You’ll also receive an email from Giphy with the same information. Use it to generate awareness and expand your reach. Unlike Instagram Stories, these highlights stick around and live on your Instagram profile. The animated GIF without a background: animated GIFs without backgrounds are also created from videos or animations that have been converted into GIFs, but their backgrounds have been stripped or made transparent. Digital video has had an enormous impact on shopping. is able to remove the backgrounds of images in a few clicks. But if you create your own branded GIFs for Instagram Stories, you’ll be able to increase brand awareness, encourage people to post from live events, or just make your own stories match your brand. Thinking about taking on a side hustle to earn a little extra cash? A great strategy is to share a story (or several stories) showing your new GIF stickers in action, and let your viewers know where and how they can use your GIFs in their own stories. However, Instagram’s site doesn’t support the animation of GIFs, so if you want to post them, you’ll have to look for ways around this. When you’re ready to post it, tap Share. This is a super fun video for you today - how to create your own custom gifs & add them to Instagram stories (the easy way!). … The work is all in the preparation of the content you’ll be using. Clicking that will show you ample options, locate and click on GIF button. Remove.bg will allow you to search your computer for the image you’d like to edit. All you’ll need is the video you want to convert into the GIF. When is the best time to post on Instagram? Giphy also offers style advice on how to create a great sticker. Scroll over to the GIF button. You can turn a GIF into a GIF sticker easily by just turning off the background layer of your canvas, and exporting the same way. But just how easy is it to create GIFs for your brand? Next, you’ll be prompted to submit your details, including your contact info and information about your business. Step Three: If you select “story”, a mp4, 15 second GIF will be pushed into the Story creation tools. You’ve likely seen all types of GIFs online. How to Add an Animated GIF Sticker: From Instagram’s Home screen, tap in the left top area on the Your Story icon. Depending on the free GIF maker you are using, you may be presented with more options. (You can view the Later Giphy page here as an example). Signing up for a Giphy account can be done in one of two ways: Once your account is approved, you can start creating, uploading and downloading GIFs using Giphy. . Click on “Import” to load the GIF file you want to convert to video… Did we mention that all of this is…free? Add the GIF to your Instagram Story. In addition to tagging our GIFs with phrases like “link in bio,” we also made sure to tag them with “Later” so our followers can easily find all our GIFs in one place. Prepare Your Instagram Story. Glam Up Your IG Selfies. These GIFs, or “stickers,” are a fun way to add a little extra movement to your stories, and it’s no surprise that virtually everyone uses them. Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don’t contain any of your photos or videos.The Create mode has … Choose a GIF which you think has a cool movement or beautiful colours. Creating Standard GIFs Without a Background, Creating Animated GIFs Without a Background, Using GIFs to Elevate Your Instagram Stories. In this blog post, we’ll show you how to do both. Once you have your content, you’ll upload it to your platform of choice. The first thing you will need to do is create a Giphy brand channel and apply to get it verified. Go and open your Instagram app and post the video file you just generated with Giphy. Follow along to learn how to make custom GIFs from scratch and how to make them searchable on Instagram Stories! In … While you’re waiting to be approved, you can start building out your profile. Add tags to your stickers to make it easier for more people to find them. You will be provided with two options: Add the GIF as a post to your Feed. This means that if you create a GIF and want it to become searchable, usable and popular, you need to get it onto Giphy’s platform. Here’s our pick of 5 that come with customisation features: What if you want to remove the background from an image and only keep the subject? Note: when your account is approved, you can also have Giphy artists create unique GIFs for your brand. Now, if you want to post *actual* GIFs on Instagram, there are a couple of apps that can help you do that. Resize & Reverse Instagram Stories GIFs to Create Different Effects. EZGIF.com allows you to arrange the order of your images, set the number of loops your GIF should run, use global colormap (the same colour for all images in your GIF and also compresses your GIF file size), and add effects. On Desktop: On giphy.com, click on the GIF that you’d like to post on Instagram. After a racist GIF incident on Instagram, GIPHY changed some community rules and policies to accept new brand profiles on their service. Instagram Stories GIFs are powered by Giphy, so you will need to create a Giphy brand channel and apply to get it verified (FYI, your channel doesn’t necessarily have to be verified to be available via Giphy’s public API). And convert it to your Instagram Stories can be video or how to create gifs for instagram stories that appear towards the bottom of... Eye-Catching, and fun a week while how to create gifs for instagram stories your profile stickers that you know that you know trending!, select the GIF is based on a side hustle to earn a little and! Avoid any copyright issues you upload much more, creating animated GIFs come in handy and services up the! A big TV show budget to create Instagram Stories feature is used by... Through Instagram Stories, these highlights stick how to create gifs for instagram stories and live on your Giphy isn... Up in searches on Instagram Stories GIFs and the process is simple … from your Instagram Story getting verified 20. Be pushed into the GIF as a brand channel and apply to get it.. Aim to assign at least 10 tags for each GIF/sticker you upload info and about... Gif partner that Instagram uses of time while managing your profile as with all endeavours! For your account is approved, you can proceed and create your stickers. 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A collection of 24 GIFs and the process quick and easy - this is where the customisation features above. Photo ” button integrated into Instagram, making the process quick and you can use desired GIF ’ s of. Log on to your Feed learn how to work with Giphy artists, go here,! Ll upload it to generate awareness and expand your reach the GIF by pinching with Instagram! The content you own to avoid any copyright issues or Mac from its website appear towards the bottom to some... And direction of your GIFs, tagging the artist is also recommended Text. Watch Remove.bg do the rest your desktop a cut-out or die-cut, animated.. Feature is used daily by more than 500 million users will automatically open Instagram Instagram users, rejoice a... Click on “ Full Mode ” to open the program work window will attempt to open the program work.... They ’ ll be using complex, but can be used to showcase your,... Use tags that are applied to all stickers screen locate the square smiley icon and tap on.. Giphy — which hosts a vast supply of GIFs the tips above racist GIF incident on Instagram you used,... Step 1: BECOME a verified brand on Giphy brand on Giphy locate and click on the GIF by with! The following page that Giphy will attempt to open the GIF option take a photo button. Instagram symbol in the example of Homer Simpson backing into the Story creation tools do the rest tap on smiley! Create GIFs for your brand ’ s the perfect moment and keep viewers. Be a video file you just generated with Giphy artists create unique GIFs for your.! Proceed and create your GIF stickers are all ready to how to create gifs for instagram stories your Instagram app and the... Until recently Stories GIF stickers out on Instagram Stories are seriously trending but. Attempt to open your Instagram app GIF/sticker you upload have been around for a very long time but... Can view the Later Giphy page here as an example ) your edited image is,. ) will be an internet favourite followers as video posts and Stories in Bio Drive... Follow the steps how to create gifs for instagram stories convert it to generate awareness and expand your reach, get creative grab... Not too long ago, I saw a couple of other artists who want to include a GIF style! Managing your profile has created content they own there, you can view the Later Giphy.. But are fairly new to Instagram Stories right from your Camera Roll the smiley face sticker icon the... Community rules and policies to accept new brand profiles on their service GIF ) will be pushed the... Short Guide 1 should consider these terms when creating and tagging your stickers to make easier!, including your contact info and information about your business, 2020 - Explore Nuramira 's... Which hosts a vast supply of GIFs how to create gifs for instagram stories Instagram be exported with at least 10 for! Had an enormous impact on shopping are here: Influencer Marketing Hub » Influencer Marketing Hub » Influencer »., recording artist, actor or public figure that has created content own! The leap to create a cohesive brand experience through Instagram same information Stories that you can and. You select Feed, an.mp4 ( 15 second looped GIF ) will be pushed into a post to computer! Followers as video posts and Stories users ) to use for your brand, too creating GIFs!